Because a site is used to share information with the online world or to find more clients in the event that you offer products and/or services, it is important to know how it is progressing. What you'll need for that is an in-depth log of the visits to the site - how many new individuals have opened it, how many have come back, what web pages they've visited and so on. It'll be beneficial if you know how people noticed your website, specifically if you are running a marketing campaign, as you will be able to see if people have opened your website directly or if they were referred by an Internet search engine or a website where you advertise. This sort of info can help you improve the efficiency of the Internet site and, if required, modify your marketing strategies if different parts of the website should be getting more targeted traffic. Having comprehensive statistics will give you a better perception of how your website is doing and a better control over your online presence.